Led cross-functional merchandising initiatives at Etsy to improve buyer engagement and drive revenue. Supported the beta launch of Etsy’s first Loyalty Program assortments by managing timelines across product, marketing, and seller teams, and delivering weekly performance reports that informed strategic pivots—resulting in up to 15% week-over-week engagement growth within the test group. Separately, used KPI analysis and Looker reporting to identify high-potential categories, with seasonal assortment planning contributing to $65M in revenue growth.