Playbud is a resource designed to help caregivers find the right playgrounds. I created the brand’s visual identity from the ground up — designing custom fonts and building a cohesive, playful aesthetic for social media. I also concepted and produced all initial content, ensuring each post communicated clarity, warmth, and accessibility for busy caregivers.

This project showcases my skills in design-driven storytelling and building content systems that are both functional and visually distinct.

Skills used: Meta Business Suite, Photoshop & Illustrator