Brings 18+ years of experience leading design and creative initiatives for lifestyle and consumer brands. At ban.do, directed go-to-market strategies for 150+ SKUs per season and led major retail collaborations with Macy’s and Nordstrom, introducing tools that streamlined cross-functional workflows. At Alternative Apparel, supported the brand’s repositioning through the launch of the Move line and a redesigned ecommerce experience, improving seasonal planning and global vendor coordination.

Began career at Porridge and Splendid, where early experience in seasonal development and cross-functional collaboration shaped a process-driven approach to design leadership.